![]() An evaluation model of new product launch strategy. Optimal price skimming by a monopolist facing rational consumers. The dynamic pricing of next generation consumer durables. A note on optimal strategic pricing of technological innovations. Manufacturing & Service Operations Management, 10(3), 339–359.īass, F. Optimal pricing of seasonal products in the presence of forward-looking consumers. Journal of the Operational Research Society, 54(3), 299–306.Īviv, Y., & Pazgal, A. ![]() Wait or buy? The strategic consumer: Pricing and profit implications. In addition, some other managerial insights are also derived.Īnderson, C., & Wilson, J. Through numerical studies, we find that the price skimming strategy dominates the penetration strategy only when the firm’s discount factor is large enough, consumers’ strategic purchasing behavior diminishes the firm’s ability to adopt skim pricing, and the revealing strategy is most valuable when the firm is (almost) indifferent between skimming and penetration. The optimal pricing strategy for the firm and the optimal purchase timing for strategic consumers are obtained a framework is also built to investigate the expected value of demand information. In this paper, facing the twofold uncertainty, we develop a stylized model to study the optimal pricing for new fashion products in the presence of strategic consumers. ![]() ![]() Moreover, the presence of strategic consumers even complicates the situation, due to their inter-temporal purchase choice behavior and their uncertain proportion in the whole demand pool. Pricing for new products is usually a difficult task for a firm, for there always exists uncertainty of consumers’ valuation with respect to the new products. ![]()
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